We helped create YoToYs for Clarks over 10 years ago, and we’re still reinventing them today!
In creating and sculpting Jack and Daisy we explored many different designs, asking groups of children to evaluate our concepts throughout the
process. As well as figures in shoes, Jack and Daisy have appeared in animated TV and cinema ads, on their own website, as point-of-sale stands and life-size fiberglass models, as costume characters and most recently in their own digital apps. Check out these TV commercials or download the Jack and Daisy Worlds app from the App Store.
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If you’ve bought kids shoes over the last 10 years you will know the “toys that hide in the shoe”. Adding huge value to Clarks’ best-selling Back To School range, YoToY has evolved from simple toys to complex Jack Nano and Daisy characters; and now the GloForms. Sculptworks have developed, sculpted and manufactured over 8 million YoToys for Clarks. In creating Jack and Daisy we explored many designs, asking groups of children to evaluate our concepts throughout the process.