Sculptworks collaborated with Dell to design, sculpt and manufacture the ultimate desktop accessory.
When Dell approached Sculptworks to collaboratively create a marketing giveaway the obvious starting point was to analyse Dell’s product and brand DNA. Our award winning, in-house sculptors decided a robot character would fulfil the brief perfectly which formed the starting point for the creative process. Upon final approval of the model, 3D data was issued to our Far East team for progression to wax masters, tooling, and pre-production sampling.
From the outset we wanted the product to be something useful, to avoid it being discarded or gathering dust like so many other free giveaways. To keep it in plain sight throughout the day, we wanted it to be desktop, and what does almost everyone have out on their desk at work? Their smartphone. The final vinyl figure, named TBOT, holds a phone and charging cable at a perfect viewing angle, portrait or landscape. Watch TBOT come to life in this awesome video.