Throughout history we have fought for freedom of expression and the right to be heard. So when dictators try to take it away, the people take action. Hide My Ass is a VPN provider founded on the ideals of a fair internet free of all censorship and is devoted to freedom of expression. So we jumped at the chance to work with them. As we all know, on the internet you’re never more than 2 clicks away from a cat gif, which inspired these limited edition scratch posts; supporting cats the world over and ensuring their feline right, to be seen online, was not curtailed by anyone.
'Dictator' Scratch Posts
Digitally sculpted, these ultra-realistic likenesses were 3D printed and hand painted before being wrapped in natural fibres. This award winning campaign made it into 267 articles in 22 countries and was translated into 15 languages. The #PussyCatRiot on twitter achieved an amazing 40 million impressions! The huge buzz even increased the client’s sales by a massive 5%. To date the sculpts have picked up a Corp Comms Digi Award and had nominations at PR Week Awards, CIPR Excellence Awards and SABRE Awards. Find out what the Daily Mail thought of the campaign here.